B.C. association gives up “consulting engineers” name

The Association of Consulting Engineers of British Columbia (CEBC) has followed the trend set elsewhere in the country and has voted to change its name.
At its annual meeting on Thursday, June 12, the members voted to adopt a new title: the Association of Canadian Engineering Companies – British Columbia.
The short form is ACEC-British Columbia.
A release said the new name will “more accurately convey the trade association’s mandate to promote the business and commercial interests of engineering firms, rather than individuals.”
The members voted unanimously to mandate the board of directors to take action to rename the association and to develop a branding strategy in consultation with its members and ACEC, the national Association of Canadian Engineering Companies.
Francois Morton, president of the association, who is with UMA-AECOM, said “Over its 32 year history CEBC has established a strong reputation and profile under its current identity. … the strides we’ve made in the past will be augmented under the new name.”